IELTS Speaking, May 2017: an Advertisement you saw recently

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wp-image-2061522878Describe an advertisement that you have seen recently and liked. Please say:

  1. What type of advertisement was it?
  2. What product/service was advertised?
  3. How did you feel about it? Why?

Note: This topic is for demonstration only. Please study the answer and make your own. IELTS will give you one minute to study cue-card and you should speak for one to two minutes.

Introduction: Advertisements are meant to inform customers about uses and uniqueness of a product.

Body: Recently I saw an advertisement of Just Dial, a famous website that provides information about addresses and phone numbers of various businesses in India. The advertisement featured Amitabh Bachchan, famous Indian actor, who advises customers to avoid several similar mobile applications and just install one Just Dial application as solution to numerous problems.

After watching this advertisement I realised that a lot of thinking had gone into creating it since the advertisement clearly conveyed the brand and presented Just Dial’s services and unique that can not be replaced by any other brand.

Followup questions:

How effective are advertisements in your opinion?

Well, advertisements are a channel used by businesses to communicate with customers. If they’re properly made with target audience in mind, they are an effective tool.

Should they be controlled by the government?

Some aspects need to be regulated. For instance, in certain advertisements content inappropriate for certain audiences, particularly children, is shown. This must be stopped.

Why do you think so?

Inappropriate content, which may contain violence, deeply impact tender minds of young children.

Do you think spending more on advertisement will make it better?

Of course not. There’s no link between spending more and quality of an advertisement. 

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